Use AI where you can check the output.
Explore structure
Try alternative outlines, page groupings, and explanations of a service. Decide which version fits the actual customer.
Create a first draft
Use real business facts as the brief. Verify every claim, price, credential, quotation, and location before publishing.
Support implementation
Review generated code, dependencies, and integrations. Test real tasks and failure states rather than accepting a convincing preview.
Keep an explicit review step.
- Remove invented reviews, clients, awards, credentials, and guarantees.
- Check permissions and licenses for images, fonts, and copied material.
- Test accessibility, mobile layouts, performance, and contact flows.
- Check what data is sent to the AI service and whether that use is authorized.
- Decide who will fix errors and maintain the finished site.
Do not paste private customer records, passwords, or confidential business information into a tool simply to get a better draft. Understand its controls and terms first.
AI search does not justify a shortcut.
For Google Search, current documentation favors useful, original content and established SEO foundations. It does not require a special AI schema or llms.txt file. Producing many thin pages with AI does not create expertise or guarantee discovery.
A better use of your time is to answer real questions with specific experience: your process, service limitations, project decisions, and helpful explanations.
Choose an accountable workflow.
Ask: Who verifies the facts? Who tests the output? Who owns the accounts? Who fixes mistakes after launch? If those answers are unclear, the workflow is unfinished.